Smiling Bob Bounces Back
Makers of Enzyte announce new company name in grand reopening of Forest Park headquarters

Cincinnati, OH—June 26, 2009—Formerly Berkeley Premium Nutraceuticals, Vianda, LLC—a leading nutraceutical company in the tri-state area, unveils its newly renovated building and new name today with a passion for “advancing wellness for life.”

“Making a difference in the overall quality of life of our customers—that’s what our company goal is all about,” said Jason Broome, Executive Vice President, Vianda , LLC. “To help us accomplish that mission, we are starting fresh under a single banner, with one vision, one set of values, and a company-wide passion for providing premium, natural solutions that enhance healthy living.”

As a diverse global company with a local presence, Vianda, LLC is a provider of over 15 herbal supplements including the natural male enhancement brand Enzyte and female counter-part the Avlimil Passion Plan. With corporate headquarters located in Forest Park, the privately-owned company employs 200 local residents from diverse backgrounds.

Vianda’s dedicated staff is led by their core management group: Jason Broome and Ron Fricke lead as Executive Vice Presidents, accompanied by Chief Accounting Officer Cheryl Jaeger, Chief Marketing Officer Cheryl Childers, Chief Administrative Officer Bonnie Luther Ferone and Chief Information Officer Amar Chavan. Deeply invested in their community, Vianda believes promoting from within inspires the individual growth and ambition of its employees. Management expects to grow from 200 employees to over 600 in the next three years. Vianda plans to maintain at least 20 percent of its workforce with Forest Park residents.

“We expect to increase revenue from $50 million in 2009 to around $200 million in the next five years.” said Broome, “We have invested over $6 million in boosting the company’s infrastructure and making upgrades to our Forest Park location—this is an exciting time for us as a company.”

In the past 6 months, the company has:

 

Many of these efforts were made possible by Chuck Kubicki, owner and CEO of Cincinnati United Contractors, who owns Vianda’s headquarters. With the help of CUC, various job growth programs were approved by the City of Forest Park, Hamilton County, and the State of Ohio.

“There’s a culture that’s been established at Vianda, the likes of which you rarely see,” Kubicki said. “These people are unbelievable. Back when we first considered buying the company out of bankruptcy, we noticed people working their tails off when there was no guarantee that the company would even be around.”

The ribbon-cutting ceremony will begin at 11:30 am today at the newly-reconstructed Waycross Road headquarters.  Company officials from Vianda and city officials from Forest Park are expected to attend.

About Vianda, LLC:
Vianda brings simplicity to modern health, uncovering nature’s vital role in sustaining life. They provide a panacea of natural brands to bridge the rapidly expanding gap between health and lifestyle – live with Vianda, and health will follow. Vianda: Advancing Wellness for Life.

To learn more about Vianda, LLC and its unique line of brands, visit the company’s newly launched website at www.viandalife.com.